Facebook Income Targeting 2020
Facebook annual net income for 2017 was 15 92b a 56 26 increase from 2016.
Facebook income targeting 2020. You can further target your ad delivery with three audience selection tools. Find your unicorn content. Charlie scholz july 5 2018.
Facebook is retiring income level and net worth targeting. This is significant especially given our current global pandemic issues. Facebook users based on the.
Audience targeting helps you show your ads to the people you care about. Learn how to use facebook s ad targeting options and get your facebook ads in front of the right people. Facebook has added a new layer of ad targeting with the introduction of household income by u s.
Forecasts suggest growth will remain slow in 2020. As facebook s chief financial officer david wehner said on a recent earnings call we continue to expect deceleration into 2020 but it will be we believe more moderated he cites ad targeting related headwinds as a main reason for the slow down. Facebook annual net income for 2019 was 18 485b a 16 4 decline from 2018.
Let s start with a tip about targeting your ad content before we move into targeting the audience. If you work in content marketing you ve likely already heard the buzz about unicorn marketing. Second quarter 2020 operational and other financial highlights facebook daily active users daus daus were 1 79 billion on average for june 2020 an increase of 12 year over year.
Facebook annual net income for 2018 was 22 111b a 38 89 increase from 2017. Facebook worldwide average revenue per user arpu is 7 05 for q2 2020 versus 6 95 for q1 2020 which would appear to be directly connected to the covid 19 pandemic. Zip code the feature will allow advertisers to target ads to u s.
As a result of third party data mishandling and gdpr regulations facebook has been discontinuing the use of select third party data as a targeting source for advertisers. Core audiences define an audience based on criteria like age interests geography and more. 18 321 in millions up 10 percent year over year which was 16 624.
Facebook will automatically show your ads to people who are most likely to find your ads relevant. Facebook ad revenues for q2. 8 powerful facebook ad targeting strategies for 2019 and beyond 1.
Facebook net income for the twelve months ending june 30 2020 was 23 520b a 37 84 increase year over year.
